Where is Apple and google really heading?

A brief note on the current stage of Apple and Google:

Some time ago,

Apple used to make Macintosh products, with a price tag, that was expensive. Google was non existent.
Today though, Apple is mainstream, as it was since 2003/4. Google was developing a platform, to recognise itself, to the audience: The world.

Since Google entered the search business, SEO infrastructure, Analytics, GoogleAds, all of these factors play a role in google's success. Apple on the other, focused more on software. A company at the intersection of liberal Arts and technology, amasses a concept that is only delivered by this mega brand.

This is because they provide software solutions, customised by an iconic shell of hardware. Instantly recognisable, then so is Google. Both companies today are unlike the other media platforms out there, that combine social media services together, or devices that record, take pictures, sound in smaller forms, Apple and Google are actually at the opposite ends of convergence.

Both companies clash in the mobile market, Android is gaining heavily, with advertisements today making more noise since the droid came out. Such as the tablet. Android's stability in the market is quite intriguing, at first it was a no growth prospect, but no due to the handful of mobile vendors out there, outpaces iPhone singularly now; this is in conjunction due to it's open policy of application creation.

 iPhone with it's reach to Verizon, should catch up on this particular vantage, however with the linear growth Apple is showing currently, both Google and Apple are for certain toppling the likes of Nokia, Blackberry recently for Apple, including the newly announced Microsoft operating system. In fact, Apple in it's next earnings call, could pass Microsoft's net profit.  Just not operating margins as Apple makes low margin hardware Microsoft makes high margin based software.

iAd, Admob from Google, Google is clearly more defined in the advertising space, more idealistic to say that Google has a focal viewpoint on search and advertising that knows, how to reach to it's audience. Apple seem pretty eager in this field, however with it's growth not as recognised so much as google.

Will Apple enter the search business? The point is, both of these companies Google and Apple are not in any where near convergence, more parallel solutions that now and then meet at a point, with one company having gaining on the other in a product category.

As people say, it's now down to the TV market. GoogleTV anyone?  Or i ask again, what if Apple entered the search business?